GUARANÁ ANTARCTICA / VEM SER BRASIL!
Guaraná Antarctica is the official sponsor of Brazilian Soccer Team. And for the 2014 World Cup, they asked us to create a game. We came up with Vem Ser Brasil! The insight is that a lot of "gringos" come to brazil to watch the World Cup. And the mission is to turn as much "gringos" into brazillian fans as you can.
My Role: Copywriter at DM9DDB
FWA Mobile of the Day